Copy @ Tinder
✍🏽 UX ✍🏽 Product Marketing ✍🏽 Social ✍🏽 CRM ✍🏽 Content Strategy ✍🏽 Editorial ✍🏽 Nomenclature ✍🏽
Okay so whenever I tell people I’m a copywriter at Tinder, after they say, “Oh my god that‘s so cool,” they ask, “But, like, what do you even write?” Well, this page is a good summation of what I do. I’ve been very fortunate to touch so many different types of projects. It would be nearly impossible to include everything I’ve written, so here’s a cute little peek into the last 5 years of my career.
Fun fact: The usage of “swipe” is not allowed in most cases, so finding new, innovative ways to describe the action that literally Tinder invented is a daily challenge that I’ve learned to tolerate.
2023 App Store Screens
Refreshed headers designed to convince potential members to hit download.
2022 Summer Revenue Campaign
“Uncuffing” Season in-app campaign that brought in some $$$.
More Modals, More Money
Another revenue campaign that moved members to open up their Apple Pay.
Graphic Design: Vahagn Azaryan
What Should We Name Her?
When tasked with naming the product that allows members to share their intentions, I skipped the soul searching and put forth one clear winner: Relationship Goals
via Mashable
UX copy not by me
Filed Under: Will Never See The Light of Day
The Studio Team was asked to pitch concepts for the 2023 brand campaign. I ideated, wrote, and worked with the design team to present “Don’t Do Tinder,” and anti-brand campaign that would encourage young, potential members to stay off the app. This was a bold foray into territory that the brand’s never tapped into, employing reverse psychology to get Gen Z to do the exact opposite of what we’re telling them to do. While this concept wasn’t used, it was well-received by executives and holds a very special place in my heart.
Creative Director: Steven Pham
Graphic Design: Daniel Hyo Kim
Motion Graphics: Emmy Buckman