Swipe Night II

Tinder

🔪️ Messaging Strategy 🔪️ Product Market 🔪️ UX/UI 🔪️ Engagement 🔪️ Messaging Strategy 🔪️ Engagement 🔪️ UX/UI

Swipe Night is Tinder’s interactive experience designed to help members make likeminded matches. This project was my first foray into crafting the messaging framework for a major, big-budget product launch. I was tasked with creating the content strategy and drafting the copy for all mediums. A launch like this requires cranking out countless assets for in-app, social, and paid media. The outcome was a visually stunning campaign with messaging that generated excitement amongst a younger audience, an Emmy nomination, and Webby Award.

Creative Director: Steven Pham
Graphic Design: Vahagn Azaryan
Motion Graphics: Lisa Cai
Motion Graphics Intern: Emmy Buckman