Tinder
#BlackLoveIs
CD: Shawna LagnadoACD: Kristin Collins Jackson
Art Director: Steven Pham
Creative Producer: Nicole Lee
For Black History Month, Tinder wanted to portray and celebrate a realistic portrait of Black people and love.
I worked with the Studio team to conceptualize and pitch the idea to Director X, whose talents played a crucial role in depicting the most unfiltered and visually stunning piece of work I’ve ever had the pleasure of working on.
I assisted in concepting, pitching, and writing the treatment of this campaign, which was then passed on to Director X, who gave it his signature treatment. It received favorable reviews by both journalists and Twitter, as it showed a side to Tinder that until then had never been revealed.